TIER 2 TRAFFIC: A DEEP DIVE INTO POPUNDERS & PUSH ADS

While often viewed as a less desirable traffic source, Tier 2 traffic – specifically popunders and push messages – presents a complex opportunity for advertisers. These pop-up ads appear behind a user’s active browser screen, and pop-up messages interrupt the browsing flow with displays. Grasping

Understanding interstitial ad rates can be complex , as several factors impact the ultimate figure . Generally, advertisers will expect to pay around $0.50 and $3.00 per popunder view , although that number can shift widely. Key determinants include the desired audience , specific area of their c